Privacy Policy – 

 

Direct Trades Construction Ltd (“Direct Trades”, “we”, “us”, “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store and share your personal data when you use our website, contact us, or request a quote.

This policy applies to personal data processed by us as a controller under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1) Who we are (Data Controller)

Company name: Direct Trades Construction Ltd

Trading name: Direct Trades

Registered address: Forma House, 40 Bowling Green Lane, London, EC1R0NE

Company number: 15391164

Email: rachid@directtrades.co.uk

Phone: +447790901580

If you have any questions about this policy or your data, contact us using the details above.

2) What information we collect

We may collect and process the following categories of personal data:

A) Information you provide

• Name

• Email address

• Phone number

• Property address / postcode (where relevant)

• Details about your job/repair/refurbishment request (including photos you choose to send)

• Preferred contact method and availability

• Any information you include in messages (e.g., via WhatsApp, email, contact forms)

B) Information collected automatically

• IP address and device information

• Browser type and settings

• Pages you visit and actions you take on our site

• Approximate location (city/region level)

• Referrer source (e.g., Google, Facebook/Instagram)

C) Information from third parties

If you contact us via lead platforms or ad providers, we may receive your details from them, for example:

• Meta (Facebook/Instagram) lead forms

• Google Ads

• Checkatrade or similar directories/lead providers

• Analytics or cookie providers

3) How we use your information

We use your data to:

• Respond to enquiries and provide quotes

• Arrange site visits or consultations

• Match you with suitable tradespeople/contractors (where applicable)

• Manage our relationship with you (customer support, updates, scheduling)

• Improve our website and services

• Measure and improve marketing performance (e.g., ads and conversion tracking)

• Prevent fraud and keep our systems secure

• Comply with legal obligations and resolve disputes

4) Legal bases for processing (UK GDPR)

We process personal data only when we have a legal basis, including:

• Contract / steps to enter a contract: to provide quotes and deliver services you request

• Legitimate interests: to run and improve our business, respond efficiently, and measure marketing (balanced with your rights)

• Consent: for non-essential cookies and (where required) marketing communications

• Legal obligation: where we must keep records or comply with laws/regulations

5) Marketing communications

We may contact you by email, phone, SMS or WhatsApp about your enquiry and our services.

Where the law requires it, we’ll ask for your consent before sending marketing. You can opt out at any time by:

• using an “unsubscribe” link (where provided), or

• emailing us at [privacy@directtrades.co.uk], or

• telling us in a reply message.

6) Who we share your information with

We may share your personal data with:

• Contractors/tradespeople we engage to quote for or carry out work (only what’s necessary)

• Service providers who help run our business (e.g., website hosting, email, CRM, booking tools, cloud storage)

• Analytics and advertising partners (e.g., Google Analytics, Google Ads, Meta Pixel/Conversions API) where enabled

• Professional advisers (accountants, insurers, solicitors) where needed

• Authorities (law enforcement/regulators) if required by law

We do not sell your personal data.

7) International transfers

Some of our service providers may process data outside the UK. Where this happens, we ensure appropriate safeguards are in place (such as adequacy regulations or approved contractual protections) to protect your data.

8) How long we keep your information

We keep personal data only as long as necessary for the purposes described above, including legal, accounting, or reporting requirements.

Typical retention periods may include:

• Enquiries and quote records: up to [12–24] months

• Customer job records/invoices: up to [6] years (for tax/accounting)

• Marketing suppression lists (opt-outs): as long as needed to respect your preferences

9) Your rights

Under UK GDPR, you have rights including:

• Access to your personal data

• Correction of inaccurate data

• Deletion of your data (in certain situations)

• Restriction of processing (in certain situations)

• Objection to processing based on legitimate interests or direct marketing

• Data portability (in certain situations)

• Withdraw consent (where consent is the legal basis)

To exercise any of these rights, contact us at [privacy@directtrades.co.uk].

You also have the right to complain to the UK supervisory authority:

Information Commissioner’s Office (ICO).

10) Cookies and tracking

We use cookies and similar technologies to operate our website and understand how it’s used.

Cookies may include:

• Strictly necessary (site functionality, security)

• Performance/analytics (e.g., Google Analytics)

• Marketing (e.g., Meta Pixel, Google Ads conversion tracking)

You can control cookies through your browser settings and (where available) our cookie banner/consent tool.

11) Security

We use appropriate technical and organisational measures to protect your data, including access controls and secure systems. No online system is 100% secure, but we work hard to protect your information.

12) Links to other websites

Our website may contain links to third-party sites. We are not responsible for their privacy practices. Please check their policies before submitting data.

13) Changes to this policy

We may update this policy from time to time. The latest version will always be published on this page with the updated date.

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